Mortification Marketing

Mortification Marketing 

A billboard seen on Yonge Street, Toronto, Feb/09

 I love this new advertising strategy. It’s like Well, yeah, ok, we in the financial services world have been been driven by an insanely monstrous and unquenchable greed , but really you can trust us, we’re on your side and we’re as pissed off as you are at what we’ve done.

I believe I will call it Mortification Marketing.

Brilliant.

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